Anyways, my favorite part of the article is its conclusion - and it has barely anything to do with the campaign itself. I'll copy and paste it over here just in case you don't get the chance to read the entire thing.
At a cafe near downtown, Randy Nahle, a 21-year-old student, wondered about the way out. His father is Shiite, his mother Maronite Catholic. The neighborhood he sits in, like virtually every one in Beirut, has its markers: the posters and religious symbols on walls, the muezzin or the church bells that identify its affiliation.
For once, he said, something organized spoke to his rejection of being "categorized or oversimplified."
He smiled at his favorite ads, the ones that identified doctors by their sect. "It has infiltrated our fabric so much, almost indelibly," Nahle said. "If I have an earache, an Orthodox doctor will understand it better. It's an Orthodox ear."
He recalled sitting with a Shiite woman at a cafe near the American University in Beirut. She treated him as a fellow Shiite until he revealed his mixed background. She looked at him disapprovingly. It's bad for the children, she said. "They're going to come out confused," she told him.
"I said, 'You know, the problem of this country is we don't have enough confused people. The problem is we have too many people blindly convinced by their political orientation, by their religion, by their community's superiority.' "
She smiled, he recalled, and then laughed a little uncomfortably.