Tuesday, July 11, 2006

If only...


A powerful contrast between our proclaimed ideals and the reality we live in.

7 comments:

Ms Levantine said...

Great ad. H&C/Leo Burnett has come up with some pretty good ideas since March 14.

Fares said...

Happy News: May is back

May is our Hero as well, all liberal Syrians are happy that she is back and hopefully louder than before. Welcome back!!!

Unfrozen Caveman Linguist said...

Yes, the Exotica ads are world-class; I see that they know how to tap into the modernizing Lebanese psyche. I suppose that you could put another billboard adjacent to it from a travel agency offering trips to Cyprus - a partnership, perhaps?

Doha said...

If only...life would've been easier :)

Mustapha said...

Raja, to be fair, the exotica campaign is not one about "our proclaimed ideals".

I'm sure you noticed the Khteefé one. (for those who don't speak arabic, it's a marriage where the bride marries an 'unwanted' groom behind her parents' back)

Hardly a proclaimed ideal, don't you think?

Mustapha said...

..I forgot to add. There's also one entitled: "forced marriage"

Raja said...

Mustapha, I was not aware of the entire Exotica campaign. The advertizement I posted here was the only one I saw.

My focus was not on Exotica, but on the civil marriage part. And, to be honest with you, that does reflect my own ideals.

A thought came to my mind as I was taking the picture: is the issue so trivial in Lebanon that it is being used to promote Exotica's products?!?!

But, then again, another side of me says that any exposure is good enough.