The Lebanese Bloggers: If only...

Tuesday, July 11, 2006

A powerful contrast between our proclaimed ideals and the reality we live in.

Ms Levantine said...: Great ad. H&C/Leo Burnett has come up with some pretty good ideas since March 14.; 3:11 PM
Anonymous said...: Yes, the Exotica ads are world-class; I see that they know how to tap into the modernizing Lebanese psyche. I suppose that you could put another billboard adjacent to it from a travel agency offering trips to Cyprus - a partnership, perhaps?; 5:15 PM
Mustapha said...: Raja, to be fair, the exotica campaign is not one about "our proclaimed ideals".

I'm sure you noticed the Khteefé one. (for those who don't speak arabic, it's a marriage where the bride marries an 'unwanted' groom behind her parents' back)

Hardly a proclaimed ideal, don't you think?; 3:27 AM
Mustapha said...: ..I forgot to add. There's also one entitled: "forced marriage"; 3:29 AM
Raja said...: Mustapha, I was not aware of the entire Exotica campaign. The advertizement I posted here was the only one I saw.

My focus was not on Exotica, but on the civil marriage part. And, to be honest with you, that does reflect my own ideals.

A thought came to my mind as I was taking the picture: is the issue so trivial in Lebanon that it is being used to promote Exotica's products?!?!

But, then again, another side of me says that any exposure is good enough.; 4:53 AM